Each day, Google makes over $100 million in search advertising, with 5.6 billion daily ad impressions through Google search and another 24.2 billion impressions from the Display Network.
On a typical day, there are 237.9 million Google ad clicks across
search and the network. The AdWords cash cow is stronger than ever,
according to research from search marketing software provider WordStream.
Larry Kim and his WordStream team have put together an infographic
packed with insights into the daily search marketing activity of the
dominant player in the field. Despite investor disappointment, Google
just raked in their largest quarterly revenue to date, reporting $14.10 billion for Q3 2012.
Google search ads have a slightly higher conversion rate, at 5.63
percent, compared to 4.68 percent for Google Display Network ads. The
average cost per click is now $0.35, down 18.2 percent from the quarter
Which verticals contribute most to Google’s search marketing income?
Finance tops the list with the highest CPC at $3.09, as well as the most
conversions, with 1.39 million transactions (sales or leads) completed
daily as a direct result of AdWords ads. State Farm, Geico and Quicken
Loans top of the list of companies with deep pockets for AdWords
Travel companies like Expedia, Hotels.com and Booking.com take the
second spot on the list of industries that spend the most on Google
AdWords. This is in spite of their earning the lowest average conversion
rate on the list, at 1.45 percent.
Shopping ranks third on the list of industries spending freely on
Google. A 5.23 percent click-through-rate puts them at the top of the
list for that metric. The average CPC in shopping, for companies like
Amazon, eBay and JC Penney, is just $0.25 on Google Search and $0.27
across the display network.
Also on the big spenders list: Jobs & Education, Internet &
Telecom, Computers & Electronics, Business & Industrial, Home
& Garden, Autos & Vehicles, and Beauty & Fitness.